Bodo Möller Chemie enters into an extensive cooperation with BASF for Africa Bodo Möller Chemie deepens its collaboration with BASF in the segment of Dispersions for Coatings and Construction Polymers in the African core markets
Bodo Möller Chemie Group and BASF South Africa deepening their long-standing partnership and establishing a close collaboration in Africa. From now on, Bodo Möller Chemie will support the sales and distribution of dispersions for Architectural Coatings in Southern Africa and in English-speaking countries in West Africa. As Distributor in South Africa, Botswana, Ghana, Mozambique, Namibia, Nigeria, and Zambia, the Bodo Möller Chemie Group will push forward their business expansion with dispersions by BASF South Africa. In Ghana and Nigeria, the collaboration also includes the distribution of resins and additives of BASF.
Quality and know-how
The main focus of the collaboration with BASF is in the area of the Coatings Industry, with various water-based dispersions e.g. Acronal®. With the latest collaboration, the Bodo Möller Chemie Group not only solidifies the long-standing trustful partnership with BASF, but also confirms its commitment as one of the leading distributors of specialty chemicals to invest in the African market and thus strengthen its global position in the coatings sector. By developing a Coatings Competence Center in South Africa, the Bodo Möller Chemie Group will also expand its technical expertise and deliver significant added value to the customer. The Bodo Möller Chemie Group and BASF have been cooperating in various product lines for many years throughout the world: “The close and long-standing partnership with BASF is based on a joint value concept of offering sustainable solutions to our customers as well as an in-depth understanding of the needs of this market. The African continent offers an enormous potential, but also requires a high level of customization. Our application know-how and BASF’s technical support and product quality constitute an ideal foundation to sustainably develop the business in Africa,” says Frank Haug, CEO of Bodo Möller Chemie.
“The cooperation with Bodo Möller Chemie gives us the opportunity to offer formulators our comprehensive product portfolio of polymer dispersions, resins and additives combined with technical and market expertise. Our aim is always to be more than a supplier of raw materials and support customers with formulation and market expertise, towards new methods, new strategies and in the creation of new market opportunities,” says Robert Heger, Vice President Business Management Dispersions & Additives for Construction & Architectural Coatings EMEA.
Coatings Competence Center in Africa
As provider of specialty chemicals and complete solutions for the industry, Bodo Möller Chemie already has an Adhesive Competence Center (ACC) located in Europe. The full service offered, which is related to adhesive application technology, includes all steps, from product selection all the way to product validation, process simulation and engineering. Following this model of the Adhesive Competence Center, Bodo Möller Chemie is planning a Coatings Competence Center (CCC) in Johannesburg, to be opened soon. In addition to offering help for the specific application, the CCC will also offer seminars for customers and on-site support, both in ongoing production and formulation.
“The Coatings Competence Center will significantly support the sustained expansion of long-term business activities in Africa. We work with our customers at the technical processing level and offer substantially more application knowledge than what is customary in distribution. In the coming months, we will also expand our product portfolio for the paint and coating industry. Colorants and pigment dispersions for the in-plant and POS area will make our assortment even more attractive,” explains Florian Krückl, Vice President Global Business Management CASE & Textile Effects at Bodo Möller Chemie. The close collaboration with BASF creates the basis for a growing presence of the Bodo Möller Chemie Group in Africa. Similar long-term, worldwide partnerships with other specialized manufacturers like Huntsman, Ruichem, Michelman and Songwon round off the product portfolio for the African economy in many other industrial application fields.
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