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With a newly created position, the Bodo Möller Chemie Group implements an extensive digitalization strategy. Effective October 1, Frank Fuhr takes over the function of Global Vice President for Digitalization in the Bodo Möller Chemie headquarters in Offenbach am Main. “As an international company and interface between manufacturers of the chemical sector and users, it is our duty to implement a forward-looking and efficient digitalization strategy and permanently optimize our processes as well as adjust customer experience to the growing expectations. Digital processes provide an essential support in day-to-day business operations and, in addition, also help to optimize the current challenges related to the supply chain,” says Frank Haug, Chairman of the Board of the Bodo Möller Chemie Group.

Sector expert Frank Fuhr

The new position will be held by a chemical sector expert: Frank Fuhr last held the position of Director of Supply Chain & Sourcing at SURTECO, the globally established and publicly listed manufacturer of furniture surfaces. He has already been collaborating with the Bodo Möller Chemie Group for almost ten years – from 2008 to 2017, Fuhr was Internal Sales and Controlling Manager at Bodo Möller Chemie. Previously, he had held executive positions in the areas of customer service, production management, production control and IT project management and is therefore considered an all-rounder in the chemical sector with relevant experience in all corporate divisions that are touched by a digitalization strategy. “I look forward to returning to the Bodo Möller Chemie Group. While the transition to the digital future has undergone a rapid development – especially in recent years – international challenges have also increased. The biggest opportunity lies in the transition: Digitalization is the steam engine of this century and optimizes processes immensely – both within our company and in the overall economy,” describes Frank Fuhr.

Digital as an opportunity, not as a challenge

Digital processes are more than just an optimized course of business: Rather, digitalization serves to create completely new business ideas and models. “Our objective is an optimized customer orientation, supported by the digital enhancement of sales, marketing and fulfillment for a seamless multi-channel customer experience in a specific sector. Our strength is in the connection of product and expert knowledge and we will heavily promote this through digital models,” sums up Frank Haug, Chairman of the Board of the Bodo Möller Chemie Group, the agenda for digitalization. The company is considered to be the industry-leading expert for the application of valuable chemical products for coatings, adhesives, electronics applications and a lot more. It works with leading manufacturers such as 3M, Henkel, Huntsman or DOW and supplies customers from the railway construction, automotive and aerospace industries with expertise and selected products.

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