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Bodo Möller Chemie expands exclusive sales & distribution agreement with BASF in South Africa for the CASE industry Mika Halonen and Matts Andersson force the successful integration of Henkel Adhesives in Finland and Sweden

Bodo Möller Chemie South Africa is expanding the exclusive Sales & Distribution Agreement with BASF South Africa (Pty) Ltd for Resins and Additives. Due to the further expansion of the successful partnership in the field of dispersions for the CASE industry, Bodo Möller Chemie is now further completing the offerings for local customers. The agreement applies to South Africa and all other countries in southern Africa. “The industrial use of CASE materials continues to grow in African countries. Owing to the exclusive & distribution agreements with our long-standing partner BASF, Bodo Möller Chemie is reacting to the growing demand of local users”, says Florian Krückl, Vice President Global Business Management CASE & Textile Effects of the Bodo Möller Chemie Group. „The growing demand for technical expertise and various services places nowadays more expertise than ever before in the hands of distributors so the number of important steps leading to the market readiness of an end product can be reduced,” so Florian Krückl. As a leading distributor and application expert, Bodo Möller Chemie can now optimally satisfy the needs of the CASE industry in Africa with its product portfolio.

Focusing on coatings

Coatings for the CASE industry are at the center of the joint cooperation with BASF, and the focus here is on additives and resins. BASF is a long-standing partner of Bodo Möller Chemie, both companies supply an added value to one another. “As partners, BASF and Bodo Möller Chemie have many values in common, from innovative performance, quality and reliability all the way to clear orientation towards our customers’ needs”, says Mark Hepburn, Managing Director of Bodo Möller Chemie South Africa (Pty) Ltd. With two branch offices in South Africa (Port Elizabeth and Johannesburg), Bodo Möller Chemie is capable of offering its local customers the corresponding service and product portfolio as well as the appropriate advice to its local users.

BASF South Africa (Pty) Ltd

BASF is equally excited about their latest collaboration with BMC and the EMEA head of Sales for Resins and Additives, Dr. Bernd Meyer-Roscher had the following to say, “Based on good experiences from longstanding collaboration in other countries, Bodo Möller is our new partner of choice for distribution in southern Africa.  Together with BASF they will ensure that we maintain our extensive business coverage in the southern African market as we strive to continuously add value to our customers with our comprehensive range of performance-driven products.”

Trust through expertise

For Bodo Möller Chemie, distribution has long meant not just the delivery of an ordered product. In-depth consulting with deep product knowledge is the crucial service to the customer in many industries to achieve an optimal solution for the processes and applications. “We work with partners that are leaders in their fields – both with regard to technology and innovation as well as sustainability. In doing so, we offer Distribution 4.0 – from the analysis of the desired solution, and the selection of the optimal product all the way to the delivery,” according to Florian Krückl from Bodo Möller Chemie.

To promote equal opportunity, the Africa-based branch office is accredited according to Level 8 of Broad Based Black Economic Empowerment. This program supports social transformation in South Africa.

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