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As of 1st April 2019 Florian Krückl will join the CASE business unit of Bodo Möller Chemie GmbH. In his position as Vice President Global Business Management CASE, Mr. Krückl will be responsible for further business development in the global market for Bodo Möller Chemie, one of the leading distributor for special chemicals. The Bodo Möller Chemie group will henceforth focus on strategical partnerships with leading manufacturers to increase growth. The accompanying expansion of the product portfolio and the intensification of customer-oriented relationships should further strengthen the position of the full-range supplier in global competition. In this context, intensive analyses of strategic investments in the CASE division will also be carried out in the future. “The targeted expansion of the CASE Global division and its realignment should consciously strengthen and further force the corporate success of the business unit.”, says Frank Haug, CEO of the Bodo Möller Chemie Group.

Create added value

With more than 20 years with BASF SE, Mr. Krückl was able to generate wide (industry) expertise and a comprehensive entrepreneurial understanding. His focus for sales and marketing as well as his continuous motivation set the course for his position as Managing Director of BASF Middle East based in Dubai, UAE. “Due to his experience, Mr. Florian Krückl is the perfect candidate for this position. In our opinion this cooperation is an important strategical step on the way to market leadership.”, says Frank Haug, CEO of the Bodo Möller Chemie Group. The strategical and analytical way of thinking as well as Krückl’s global network will be a huge support to optimize the portfolio of the Bodo Möller Chemie Group. “With the planned expansions, our CASE range will create increased added value for our customers as well as our partners.”, adds Jürgen Rietschle, Managing Director of the Bodo Möller Chemie Group.

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