Bodo Möller Chemie acquires Rocktin and becomes Henkel’s leading distributor in Asia Strategic expansion in the Asian adhesives market

With the takeover of Asian distributor Rocktin, Bodo Möller Chemie Group has made a valuable, crucial step in its growth strategy. This acquisition consolidates its market position in electronics adhesives, opening up new opportunities in China, Vietnam, and other Asian markets.

After successful acquisition negotiations in November 2024, Bodo Möller Chemie has now completed the takeover of Rocktin’s Asian distribution business. Founded in 1990, Rocktin is a long-standing Henkel distribution partner headquartered in China with locations in Hong Kong, Vietnam, Singapore and Canada. Among other things, the company distributes the Henkel product brands LOCTITE®, TECHNOMELT®, TEROSON® and BONDERITE®. Rocktin brings comprehensive market expertise into the group with its more than 130 employees, including 26 technical service engineers and 50 sales specialists plus a firmly established infrastructure with offices, warehouses, and laboratories in eleven locations in China.

With this purchase, Bodo Möller Chemie has increased its presence in the APAC region, consolidating its position as one of Henkel’s leading partners in electronics adhesives. Integrating Rocktin marks a significant milestone in Bodo Möller Chemie’s international expansion strategy: “We’re giving a clear signal with this takeover: We’re specifically investing in strategically important markets and expanding our role as a global solutions provider,” declares Frank Haug, CEO of the Bodo Möller Chemie Group. Lionel Breuilly, President APAC at Bodo Möller Chemie, states: “This acquisition represents a perfect addition to our strategic goals – we bring our comprehensive global experience and technical expertise while Rocktin contributes an established client base and in-depth local market knowledge. Together, we’re in a position to deliver customized premium solutions.”

By integrating Rocktin, Bodo Möller Chemie is becoming one of the largest distributors of Henkel products in Greater China and expects a growth in turnover of more than 100 million US dollars. In the APAC region, the Bodo Möller Chemie Group thus achieves a turnover of around 120 million euros with more than 200 employees there. Clients will not only benefit from an extended product portfolio but also the Group’s technical mastery and the newly created Adhesive Competence Center in Shanghai, specifically geared towards adhesive applications in the electronics sector. Sales in this field are concentrated on consumer and industrial electronics, the automotive sector, and semiconductor technology. The portfolio includes Henkel product brands such as LOCTITE^® Eccobond, LOCTITE^® Ablestik, and TECHNOMELT^®. Kevin Pang, Managing Director at Bodo Möller Chemie Greater China, affirms: “Combining our forces allows us to create a high-performance platform for our Asian clients. We look forward to uniting time-tested Rocktin structures with Bodo Möller Chemie’s global reach and service-oriented mindset.”

Image: Philip Law, CEO, Rocktin (left) and Frank Haug, CEO, Bodo Möller Chemie Group (right)