Bodo Möller Chemie crosses borders of Europe: establishment of a branch in South Africa
As part of its strategic growth, the establishment of the first affiliate outside of Europe is a significant step for the Bodo Möller Chemie Group, located in Offenbach am Main/ Germany. By taking over the sales activities of its partner DOW Automotive Systems, the company can now offer in South Africa own offices and warehouses with internal and external salesforce and service.
Its branch network in Europe with 9 affiliates headed by Frank Haug is already very well established: With more than 85 employees in Europe and Africa the Bodo Möller Group will generate more than € 60 million of total sales. With its partners DOW and Huntsman Bodo Möller Chemie is already working actively in a total of more than 50 countries. Besides the distribution rights for DOW and Huntsman, the company owns existing partnerships also with Henkel and BASF.
The task now is to extend this measure and to pursue it further beyond the borders of Europe. Thanks to professional technical support, customized and fast service, the new branch in Port Elizabeth will serve its customer in the region Southern Africa and Sub Sahara Africa (including countries like South Africa, Kenya, Zambia and Namibia) comprehensively.
Bodo Moeller Chemie South Africa Pty Ltd. launches its activities from an advantageous position: Thanks to the takeover of the existing distribution activities of DOW Automotive Systems South Africa the start is based on an optimal basis. At the three locations in Port Elizabeth, Durban and Johannesburg the company is already equipped with warehouses. With the partners DOW, Huntsman, L + L and Revocoat and with 10 employees Bodo Moeller Chemie South Africa initially attends trading activities of € 15 million in Southern Africa and the Sub Saharan countries. The product range is based widely on the extensive portfolio of adhesives of the Bodo Möller Chemie Group and additionally includes products for the markets automotive, electronics, machinery and composites, such as PU systems, brake fluids and sound dampening systems. In the near future it is planed both, to expand the product range as well as the partner network.
The new branch will start its activity at the beginning of 2012. Mr. Rob Judd takes over the management of the new branch as Managing Director.
Southern Africa / Sub Sahara Region
Bodo Moeller Chemie South Africa (PTY) Ltd.
Block B, Walmer Park Suites, 16th Ave.,
ZA-6070, Walmer, Port Elizabeth
Tel.: +27 (0) 413 681 802
Fax: +27 (0) 413 681 803